5 Signs Your Product Needs Better Packaging

We’ve experienced it before as customers – flipped our lid when our sandwich lid flipped open, spilling egg and lettuce all over the car seat, or got the guilts every time we’d send a non-recyclable container straight to landfill.

So from a manufacturers perspective, there is a lot of room for improvement on the many packaging options out in the market today. From leaks and spills to choosing BPA free packaging to time differences with international packaging companies, there are so many factors that contribute to product packaging perfection.

We’ll look at 5 ways your product packaging could be lacking and how it may be improved substantially to keep your customers coming back again and again for that egg and salad sandwich (and feel good popping it in the recycle or composting bin).

You’re getting spills

You want your customers to keep buying your products over and over again (remember the egg sandwich) – that’s what it’s all about after all. But if they’re experiencing leaks, spills and split packaging due to inferior quality packaging products, it’s time to look at what other packaging options are available. From shape to material to securing functionality for freshness and containment, quality packaging products can be hard to come by if you don’t know where to look.

Your plastic is not BPA-free

BPA free packaging is not just a buzzword anymore – it’s a real thing and it tells your customers you have their best interests at heart. If you’re not on the BPA free packaging bandwagon by now it’s time to assess all the wonderful, toxin-free and environmentally friendly packaging options available in the market.

It’s not fit for the job

Whether its fruit, salads, pre-packed desserts or dinners for doggos (or egg sandwiches), your product must be well suited to the type of packaging. Depending on factors like liquid, requirements for clear display or microwave-ability, the type of packaging chosen can make or break your product, so it’s important to choose wisely so your customers keep choosing you.

You’re behind in the tech

Packaging technology is a thing. With convenience at the heart of our lives these days, the technology behind packaging must be paramount to ensure longer shelf lives, fresher food quality and less labour-intensive processes. We’re talking In-Line Labelling to change the way you label your packaging and Modified Atmosphere Packaging to keep your Meat/Poultry/Fish fresher for longer (if that’s your thing). Avoid falling into the doldrums of prehistoric packaging technology by keeping up with the latest advancements to ensure customer loyalty.

You’re dealing with an international company

Who needs time differences, delays and not knowing if your packaging suppliers still even exist or not? Choosing a nationally-renowned packaging company like Profile Packaging that’s WA-based is not only a great start, as supporting local is so important now days, it’s the logical choice.

Operating Australia-wide from our Osborne Park HQ, you’ll always know that our friendly team are available to assist – simply contact us for sound advice on all your packaging requirements.

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